42% US consumers would purchase most of their holiday gifts from Amazon this year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 23, 2020, 7:21 AM UTC

This article cites an Episerver survey, wherein 4,050 online shoppers globally were polled.

The study revealed that 42% Americans would head to Amazon to purchase most of their holiday gifts this year. 11% would like to shop for all of their holiday gifts from Amazon.

Britons looking to make a purchase without a specific product in mind will head to Google (35%), Amazon (35%) and social media (5%). 36% US consumers would head to Google and another 36% would opt for Amazon.

When consumers have a particular product in mind, 48% of US shoppers would start their online purchasing journey on Amazon. 42% Britons would begin with Google. Further, respondents would be discouraged from making a planned purchase if the shipping was too expensive, product descriptions were poor or a site took too long to load.

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