Create a responsive site to boost rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 16, 2021, 10:23 AM UTC

If a website is not responsive enough, the businesses are likely to get an increased bounce rate or even decreased conversion.

Businesses need to make sure their website has a responsive design to improve search rankings and avoid Google penalties. A responsive website design is also essential for companies to offer a compelling user experience across devices.

Marketers should regularly monitor their site performance, Google algorithm changes and update website content accordingly to avoid penalties from the search engine giant. Google can penalise websites based on factors like hidden text or keyword stuffing, cloaking, sneaky redirects and hacking.

Tracking and measuring relevant metrics like daily visitors on the site, bounce rate increase or decrease, organic traffic conversion and keywords rankings can help avoid potential penalties. Marketers should also look for potential link building opportunities and update existing backlinks to enhance search rankings.

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