Videos can boost marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 16, 2021, 3:03 AM GMT+0

Tools like Adobe Premiere Pro can help companies create enticing marketing videos.

With videos being an effective medium to reach target audiences and consumers, brands could do well to integrate video marketing into their campaigns. Marketers can opt to create different types of videos including demo, event, brand, educational, live, and more depending on their campaign requirements and goals.

Brands must determine goals, define direction, and consider factors like target audiences, their purchasing behaviour, video content and target location before creating videos. Having a video script and selecting the right camera equipment helps produce and edit professional videos.

A clear understanding of the camera and placing the camera in a strategic location can help businesses create professional-grade videos and meet marketing needs. Segment video footage into broad categories and create a file structure with back-ups to easily identify content as and when required.

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