AI-tools augment brand interactions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 04, 2021, 6:54 AM UTC

Marketers may use AI-enabled bots to analyse sentiment data across chats and emails and enhance brand interactions.

With brands entirely restructuring their operations amid the pandemic, some experiences adopted last year have now become permanent. In-person experiences have now given way to remote ones, resulting in a changed consumer behaviour and expectations from businesses.

Brands must leverage data and implement AI-enabled tools to empower their employees to enhance brand interactions and nurture consumer relationships. With 31% of consumers expected to shop online more in 2021, marketers must break through the noise and provide meaningful experiences to their most valuable customers.

As prospects are decisive in remote interactions, businesses must invest in omnichannel solutions to collect insights and deliver hyper-personalised experiences. Advanced machine learning tech and AI tools can help companies improve employee recruitment and deploy experts to support consumers.

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