Upskill marketing teams via training

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 05, 2021, 2:24 AM UTC

Train staff to create engaging content and respond to and monitor comments on social media to boost social proof.

Building a marketing team with clear goals and priorities can help companies effectively execute campaigns for their ecommerce stores, social media platforms and conduct competitor analysis. Having high recruiting standards and training in-house staff, helps brands build a responsive marketing team with a shared vision.

While being a ‘traditional’ digital marketer has no faults, companies must encourage the bold and creative ideas some digital marketers may have for the ecommerce stores. While building a team from the ground up is a long-term investment, businesses can hire external agencies for short-term requirements or campaigns.

Set specific, measurable, attainable, relevant and time-bound goals while looking to hire external agencies for marketing. Assess reviews, testimonials, case studies and compare pricing with allocated budgets to hire external agencies for marketing campaigns.

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