Direct marketing improves product sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2021, 2:22 AM UTC

Creating an organised consumer database can help brands target prospects and augment direct marketing efforts.

While mass marketing uses channels like broadcast to convey messages to the public, direct marketing relies on a specific approach and targeted audiences to promote campaigns. Direct marketing channels like emails, websites, social media, and more can help businesses pursue consumers to act and result in purchases, sign-ups and more.

Brands looking to boost sales for specific products, clear inventory, enhance retention and loyalty, should create direct marketing campaigns. These campaigns leverage incentive-based information links called calls-to-action (CTAs) to entice consumers with benefits and convince them to act.

With direct marketing online channels using pixels to measure results or identify clicks, brands can analyse valuable insights, A/B test solutions and optimise marketing campaigns. Further, database segmentation in direct channels enable marketers to categorise audiences to craft tailored campaigns and drive conversions cost-effectively.

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