Use multimedia content to boost marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 15, 2021, 8:28 AM GMT+0

Brands can use multimedia to capitalise on social media’s growing audiences.

Creating innovative and trending multimedia content can help marketers leave an impact on viewers’ minds. Supporting branded text with photos, video and audio collaterals can amplify a brand’s message. Companies must ensure that the branded content closely aligns with identity, vision, values, and objectives. 

Offering free trials and letting customers experience the product or service can help marketers improve conversions and expand their audience base.  However, marketing plans for 2021 must prioritise retaining existing customers.

One way brands can improve customer retention is by prioritising responsive communication. To stand out among the crowd, marketers should tailor each marketing content according to their ideal customers' interests and preferences.

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