CMOs must practice patience to succeed

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2021, 3:41 AM UTC

Marketers need to be prepared to address the realities of a post-pandemic world.

The last year saw CMOs having to deal with fewer sales, altered distribution and overhauled business models. Despite these problems, 2020 was seen as an exciting opportunity for change by 70% of marketers.

In 2021, to get the best out of the many channels being used, marketers must put together the right martech stack. Further, maximising value and ROI would require creating a “bustling and collaborative marketing universe.”

CMOs will need to assess the level of focus digital will require post-COVID-19. Tracking consumer shift from online sales to physical experiences will be key to this. Brands must be empathetic and patient while responding to shifts in consumer behaviour as behaviours emerge and settle post the pandemic.   

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