Conscious branding should be value-driven

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 29, 2021, 7:52 AM UTC

Activism, offering scholarships, and collecting donations are some of the ways companies can practice conscious branding.

With conscious branding having grown in significance, brands could do well to be more transparent in their business operations. To implement conscious branding strategies that resonate with prospects and drive long-term sales, companies must be clear about the causes they support.

Having a clear stance on the advocated causes by incorporating social responsibility as part of the everyday business routine can help brands build trust and practice socio-environmental responsibility. Companies can execute intentional decision making and stay committed to the causes they support by ensuring that their brand values reflect in their mission statement.

Businesses could also partner with other brands aligned with their values to augment marketing efforts for the causes they support and drive awareness. Brands must select business partners carefully and emphasise honesty, integrity and truth.

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