Nurture relationships with influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 05, 2021, 5:13 PM UTC

Brands should value their influencer relationships to foster long-term relationships and prevent potential PR disasters.

Before activating an influencer campaign, brands should thoroughly define their target audience and goals. They should make sure the influencer suits the brand's niche, target audience and business objectives.

Businesses can also offer freebies and product samples to collaborate with industry influencers. However, they should create proper influencer contracts laying out expectations from both sides and avoid potential legal charges. Regularly monitoring metrics like sales, engagement, and awareness can help companies measure the influencer campaign's performance.

Marketers should use these insights to eliminate contracts with low-performing influencers and simultaneously nurture relationships with high-performing ones. Brands can also create brand ambassadors and invite high-performing influencers to speak at conferences. It can further help foster long-term influencer relationship and make a lasting impact on the audience.

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