Give marketers resources to boost ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2021, 2:27 AM UTC

Estimate the consequences and outcomes of the marketing efforts being executed.

The marketing function of today is no longer siloed and works with various departments to help businesses achieve their short and long-term goals. To get the best returns on marketing investments, begin by zeroing in on the value a business can provide to customers.

The values must align with customer’s goals for marketing efforts to have a real impact. Business leaders must ensure to clearly communicate elements like budgets, goals, company’s vision and more to the marketing department to guide their efforts.

If output is expected to be scaled up, this must be balanced at the input stage as well. This involves achieving an optimal balance of resources and expectations. Additionally, leverage analytics-led tools to make the most of their efforts.  

Read the original article

[4 minute read]