Improve customer experiences to sell

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2021, 3:22 AM UTC

Communication platforms like Zoom, SMS, and phone screen time surged in usage amid COVID-19.

As people gradually step out and resume outdoor activities, retailers and brands must invest in post-pandemic marketing strategies. With over 150 million new consumers shifting to online in 2020, and 79% having plans to continue online buying, as per Shopify, brands can boost their online revenues.

However, due to increased competition online, the cost of customer acquisition is growing, and brands must now offer unique products and services to stand out. Further, sales for self-care, home goods, fitness and other categories grew last year, with the wellness industry acquiring a market share of $1.1 trillion in 2020.

Brick and mortar stores must enhance their in-store and digital experiences as consumer now expect personalised online experiences. To grow in 2021, brands must adopt a multi-dimensional communications approach and explore new revenue models.

Read the original article

[6 minute read]