Use OOH to drive reach through mobile

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2021, 3:03 AM GMT+0

Businesses can use OOH ads for online activations while driving website traffic and attracting prospects.

Despite the closure of physical stores in the UK amid the pandemic, out-of-home (OOH) is well-equipped to leverage digital ads and drive online traffic. With advanced technology, brands can leverage resources like mobile data to enhance and digitise OOH’s reach, while targeting different audiences and swaying their purchase decisions.

According to a Nielsen study, OOH campaigns help drive online search and social media activity more than traditional media and online banner ads. OOH, as part of an omnichannel strategy, and supported by smart data-led planning and buying can help urge consumers find a business through mobile.

OOH can help companies extend their appeal, influence consumer behaviour, and build brand awareness on primary digital channels. Ensure OOH campaigns are mobile-friendly and incorporate features like QR codes to drive engagement.

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