Leverage both Clubhouse & Twitter Spaces

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 12, 2021, 2:56 PM UTC

Both these apps are audio-only apps and can be used for both business and personal purposes.

Both Twitter Spaces and Clubhouse let users participate in audio-based conversations, but users still need an invitation to join a Clubhouse room or event. While Clubhouse is available only to iOS users, both iOS and Android device users can use Twitter Spaces.

Both are currently in the beta phase and do not yet feature a searchable directory of rooms or spaces. Twitter Spaces allows captions, which were previously called transcriptions, allowing users to communicate in writing - like sharing a tweet inside a "space".

The Spaces' feature makes it easier for marketers to share announcements or CTAs aimed at participants. However, Clubhouse allows co-hosts and more speakers than Twitter Spaces. Businesses should try both these apps and choose according to their target audience and business objectives.

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