Brand audits can help enhance SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2021, 2:42 AM UTC

Assess social media data via social listening tools to understand target audiences and build ideal buyer personas.

Conducting a brand audit will help enterprises identify their company's strengths and weaknesses, as well as measure customers, brand perceptions. To perform a brand audit, companies must first develop an audit framework and a guide to follow, complete with checklists and procedures for both internal and external elements.

Use tools like Google Analytics and invest in user testing to track website’s performance data like traffic and gather insights on how consumers interact. Evaluating sales statistics can help businesses collect insights on buying patterns, demographics and adjust marketing efforts accordingly.

Monitoring niches and competitors through competitor analysis tools can help brands glean information on organic traffic, keywords ranked for and boost SEO. Deploy polls like the Net Promoter Score (NPS) to obtain brand perception scores directly from consumers.

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