Drive email open rates via social proof

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2021, 8:18 AM UTC

Mention rewards in an email’s subject lines to boost credibility and build trust with online audiences.

To improve the performance of email campaigns and boost open rates, marketers could explore including social proof in subject lines. Since 95% of customers check reviews before buying anything online, including testimonials in the subject line will help brands increase email open rates and engagements.

Marketers must include the number of happy consumers, transactions and more in email subject lines and recommend popular products, based on consumers’ online viewing activities. Incorporate endorsements from celebrities and influencers in subject lines to enhance brand credibility and drive conversions.

Including brand partnerships with bloggers or other businesses in email can also help extend reach and increase exposure. Marketers can add media mentions from publications into their email subject lines to encourage recipients to open and convert.

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