Optimise virtual events for networking 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2021, 5:24 PM UTC

Creating user profiles and a directory of virtual event attendees can help companies ensure effective networking.

Businesses should use the information collected during event registration to create user profiles. They can encourage networking by enabling interactive tools on the directory such as messaging, meeting scheduling, group chats and 1:1 video calls. It can help marketers enable effective virtual event networking and create a lasting relationship with event attendees.

Creating breakout groups based on pre-selected topics of interest to the event’s target audience can help companies facilitate connections between participants and enable effective networking. However, brands should limit the number of participants in each of these breakout groups to encourage active participation from each member.

Event organisers can also use fun activities and games to attract user attention and engage audiences. They can offer further incentives by offering virtual badges and event merchandise to encourage overall user participation.

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