Inbound tagging strategy can improve CS

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2021, 4:39 PM UTC

A strategy that leverages social media tagging can help brands scale customer support service with ease.

Around 79% of customers expect a response within 24 hours of reaching out on social media. But, businesses are less likely to achieve this expectation by manually sorting and responding to each incoming message. Using an inbound tagging strategy can help companies strengthen and scale their customer service efforts by prioritising the more important messages.

Businesses can leverage automated tagging tools to save time and improve the efficiency of their CS teams. These tools can help companies eliminate the need to manually tag messages and give customer service representatives more time to resolve critical issues.

A tagging strategy can also help brands delegate tasks across the distributed CS team and scale CS efforts with ease. It can further help in organising inboxes and ensuring that every customer interaction is helpful and efficient.

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