Develop guidelines for brand voice

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 21, 2021, 5:10 PM UTC

Brand voice guidelines can help content creators consistently communicate with similar styles.

B2B brands must understand what their customers are looking for and identify popular consumer queries. They should then brainstorm ideas to find the type of branded content that can offer an answer to common consumer queries and help brands establish thought leadership and show expertise while highlighting the company's unique benefits.

Companies should map out topics and determine the most appropriate content supporting both their content and business objectives. After finalising the content's topics, format, and layout, businesses should maintain consistency across all branded content to enhance branding.

To ensure language and style consistency across all communication channels, brands should develop guidelines for their "voice". The brand voice should contain a few adjectives like convenient, cost-effective and personable that capture the personality of the brand as well as audience characteristics.

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