Instagram to block abusive DMs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 21, 2021, 1:46 PM UTC

The new message filtering feature will be launched in "several countries" in the coming weeks.

Instagram has introduced a new feature that will automatically weed out Direct Message (DM) requests that include offensive terms, phrases, or emojis.  The feature aims to protect celebrities and public figures, who are often the target of a large number of unnecessary and abusive DMs.

Users can turn on or off the message requests filter in the app's new "hidden words" section to send offensive messages to a separate folder. DMs in this folder will be hidden, enabling users to browse messages safely by skipping abusive messages.

However, users can still read, erase, or report abusive messages by tapping on them. The company also plans to launch a tool allowing people to block new accounts from harassers proactively. Instagram plans to release the feature worldwide in the next few weeks.

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