YouTube grows at a notable pace

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 21, 2021, 11:33 AM UTC

The viewers on YouTube are expected to grow to 210 million viewers in the US by 2022.

Google’s video platform is expected to observe a growth rate of 4.9% in 2021. YouTube would have approximately 1.86 billion users worldwide in 2021, up from 1.47 billion in 2017. Interestingly, the number of video content hours uploaded to YouTube every 60 seconds grew by 40% between 2014 and 2019.

Studies show YouTube accounted for 21% of global video streaming traffic in 2019. In the same year, YouTube was also the leading online video platform in the US with a user share of 90%.

This video platform owns a 39% market share in the US and is the fifth most used social media platform in 2020. 29% of marketers found pre-skippable video ads to be the most effective and 60% of marketers said they would increase their YouTube Marketing budgets in 2020.

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