Conduct surveys to understand audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2021, 2:11 AM UTC

Businesses should leverage social listening to gather insights on their audience's perspectives and create relevant and informative content. 

Building websites that are easily accessible and navigable by a diverse group of people and creating content backed with data helps brands convey an understanding of their target audience. Understanding the target audience can help brands to communicate self-awareness to investors and their care to prospects.

Companies must conduct live polls to create and publish content that encourages their audiences, rather than just assuming their needs and interests. When conducting market research, brands must ensure that they do not disrespect the intellect of their customers, avoid making promises they cannot keep and be transparent about goals.

Brands can identify target audiences through heat-mapping tools, A/B tests and more. Marketers should utilise social media platforms to engage with younger audiences with casual conversations, build communities and boost interactions.

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