Optimise SEO with keyword categorisation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 26, 2021, 7:32 AM UTC

Keyword categorisation can help brands drive conversion rates.

By incorporating keyword categorisation into the content marketing mix, digital marketers can better adapt their keyword strategies to changing search engine algorithms. Marketers may use keyword categorisation to group and identify categories across several keywords and apply them to a variety of content types.

With keyword categorisation, businesses can stay updated with search engine algorithms and improve their SERP rankings. Businesses may also grow their market share by using keyword categorisation to target a larger portion of the overall market.

Further, with keyword categorisation, brands can easily compete with their competitors for better search engine rankings and improve SEO. Long-tail keywords with two or more terms will help brands increase organic traffic and improve SERP ranking. Similar to primary keywords, Latent Sematic Indexing (LSI) and relevant keywords will help brands match users' search intent.

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