Engage in one-to-one social conversations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2021, 6:00 AM UTC

Marketers can build and grow their brand by directly talking to their social followers and prospects.

Companies should get started with one-to-one social media engagement with their target audience. Directly communicating with social followers can give the brand a human element. Businesses can improve their reputation by showing they care and taking actions to improve the situation.

One-to-one social engagement can help brands provide additional value to their audience, amplify their reach, and boost customer loyalty. To get started with one-to-one conversations, brands should strive to respond quickly to every comment.

To add the human element, they should portray the brand personality while being honest, transparent and personal. Using humour thoughtfully can help brands forge an emotional connection with their audiences. Companies should also ask for customer reviews and conduct polls. Following up and demonstrating the outcome can help show they care about customer opinion.  

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