AI chatbots can boost marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2021, 3:04 AM UTC

Implementing chatbots helps brands collect and store consumer data on cloud computing tools.

A chatbot’s ability to respond to messages using AI technology makes it an ideal marketing tool for companies looking to serve customers round the clock. Businesses may use chatbots for a variety of tasks, including answering prospects' questions on FAQ pages, scheduling appointments, delivering customer service, general inquiries, and more.

Brands can use lead generation chatbots to engage with potential customers and collect information like email addresses and phone numbers. Additionally, brands can conduct market research and deploy surveys to prospects and enhance their marketing efforts using chatbots.

With chatbots, brands can run a SWOT analysis and save resources, costs and employee time by automating repetitive tasks. Companies can use chatbots to send personalised messages to prospects on the Facebook Messenger app, as the app enables chatbots to promote products and services.

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