Humanise AI-generated content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 05, 2021, 5:43 PM UTC

Though AI can automate the writing process, humanising the message can make a lasting impact on readers.

An Adobe study found 42% of people get annoyed when the content is not personalised. Thus, businesses must humanise their content to boost personalisation. While AI can write thousands of words in a short time, humanising the output can help communicate in a more authentic and sincere manner.

Similarly, AI can analyse data and figure in almost real-time, but it cannot truly understand or empathise with readers. Marketers should consider AI-generated text as the first draft and add a human touch and inputs from buyer personas to create personalised messages that resonate with their target audience. 

To convey brand message naturally and effectively, marketers should edit the AI-generated content while keeping brand voice and context in mind. Conducting A/B tests can further help identify the most compelling CTAs, and ideal text or image placement.

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