Marketers can use journalism tactics to position themselves as an authoritative and trustworthy information source.
Using journalism tactics in SEO content writing can help marketers position themselves as subject matter experts in their niche. Marketers can apply the inverted pyramid style in their SEO content by prioritising the content from most essential to the least. They can also frontload target keywords to boost SEO.
Marketers can also use the 5Ws1H format; Who, What, When and Where within the article’s lead to increase engagement and then answer the why and how in the body of the copy. This format can help content writers place target keywords more naturally and convey the message more effectively.
Curiosity-inducing headlines, addressing searcher problems and highlighting a substantial benefit can attract reader attention. They should strive to write in an active voice in a simple and straightforward language.
[12 minute read]