Create micro-content for social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 18, 2021, 7:34 AM UTC

Large content pieces can be broken down into smaller chunks to create unique, powerful micro-content for social platforms.

Businesses, smaller ones in particular, can benefit from low-cost alternatives to mainstream advertising or paid ads. Email marketing, especially if automated, can help with lead conversion, customer retention and building relationships with customers.

Social promotions can work as a lead generation tactic, the details of which can be used to remarket to audiences. It also helps amplify engagement on social channels and expand the follower base. Marketers can create micro-content on social media to boost engagement. This content can be repurposed existing blogs as bite-sized video content on Snapchat or Instagram Reels.

To further encourage audiences to share the content and gain more customers, marketers can run referral campaigns on social channels. However, experiment with various platforms and formats while consistently creating high-quality, engaging content.

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