Extend reach on Instagram with hashtags

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 20, 2021, 1:03 PM UTC

Build custom business hashtags to stand out from competitors and boost following on Instagram.

Creating and incorporating hashtags on Instagram posts can help brands enhance exposure on the platform, discover new industry trends and improve audience interactions. Including hashtags in Instagram feed posts, stories, and IGTV videos can help marketers drive post views, extend reach and share exclusive content.

To place brand-relevant hashtags on Instagram posts, assess competitor’s posts and research hashtags used by industry influencers and create engaging hashtags in the brand’s niche. Marketers can utilise hashtags along with Instagram stories to reach more audiences and boost followers.

Providing incentives and using calls-to-action in Instagram campaigns encourages followers to use the brand’s hashtag as well. Ideally, place hashtags in the first comment of the post, use trending hashtags and align hashtags with the post to get discovered on Instagram and reach more users.

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