Back traditional marketing with martech

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 21, 2021, 3:01 AM UTC

Leverage custom apps and tools to notify consumers about upcoming offers.

With consumers becoming increasingly demanding, businesses should combine new marketing strategies, with traditional ones to reach prospects. Categorise audiences, based on concerns and preferences by combining adaptive keyword research and PPC marketing, along with enhancing content design to reach out to consumers.

Marketers must integrate email marketing with SEO-friendly content and deploy social campaigns on channels like YouTube to deliver consistent experiences, and boost customer satisfaction. Printing automated mails, and brochures through address validation solutions can help brands ensure the information and formats on their mails are fixed.

Brands can also leverage marketing automation tools to ensure the codes printed on promotional materials like referrals are accurate, to boost response rate. Develop product and service review platforms on online channels to improve consumer services and build trust.

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