Improve omnichannel CX with data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 25, 2021, 1:32 PM GMT+0

Integrate omnichannel customer experience (CX) with tech to collect personalised data, segment audiences and produce tailored content in real-time.

An omnichannel CX powered by customer data and profiles could help businesses deliver seamless experiences across multiple touchpoints. To create seamless omnichannel CX, brands must gather holistic data from data platforms and digital experience platforms (DXPs), and assess the collected data.

Insights gathered from data analysis can help brands optimise sales or service decisions, enhance the frequency of customer engagement and improve their omnichannel CX. Brands should invest in cloud-based platforms like DXPs to effectively create and manage consumer profiles.

AI tools can help marketers identify new opportunities, update consumer profiles, gather insights on high-impact experiences and boost ROI. Collect data on customer preferences, attitudes, values, and more and assess their journeys using DXPs to drive content decisions and improve interactions.

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