UK businesses need a reopening strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2021, 4:08 AM UTC

One in ten UK marketers lack confidence, when it comes to quickly communicating accurate information online, according to a recent study.

With businesses reopening again emerging from COVID-19 restrictions, they should communicate changes undertaken to assure consumers on the safety front. Brands should ensure safety precautions like designated entrances and exits, opening timings are communicated through online channels, as most consumer journeys begin online.

However, 45% of marketers in the UK say their organisation’s ability to communicate with consumers has been negatively impacted as a result of the pandemic. Further, with businesses prioritising websites to communicate with customers, rather than using social or search engine listings, indicates their communication struggles.

Businesses should convey their open locations and update their opening hours across all their online platforms, including the website. Hiring a skilled communication team can help brands communicate COVID-19 protocols online.

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