Use "seed and lead" method for videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2021, 12:17 PM UTC

Videos must be structured to deliver value to audiences.

Businesses should pay close attention to the format of their marketing videos, and structure them to keep viewers invested. To outline and script the video’s flow, content creators must apply the seed and lead method.

Start the video’s introduction by directly addressing the target audiences’ pain points. Seeding a video would involve walking viewers through a product demo. Next, lead them by letting them know that the company has something to offer beyond this video.

For the editing stage, use the “Smile and Hold” method, where video presenters smile and hold that smile for 2-3 seconds before saying the relevant point. Further, use the “Say-Show-Spell” Method to improve audience retention.

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