Verify SEO agency's claims before hiring

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2021, 3:05 AM UTC

Hiring an SEO agency can help companies take the guesswork out of SEO and implement an effective strategy that can broaden their online reach.

On-boarding an SEO provider can help companies make the most out of their marketing budgets by running data-driven and highly targeted campaigns. It not only helps companies reach new audiences but also prevents expensive SEO errors and potential Google penalties.

Begin the search for the right SEO provider by asking the wider business network and gather their reviews and recommendations. Clearly ask the provider what is included in their “all-in-one” SEO package. Consider SEO providers that consider KPIs, like traffic numbers, leads and conversion rate, along with search rankings.

Companies should also verify the SEO provider’s claims by assessing their client reviews and testimonials. Further, go through their social pages, blogs and case studies. Communicate business objective before finalising the deal.

Read the original article

[7 minute read]