Retailers must A/B split test websites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 31, 2021, 6:41 AM UTC

Display and A/B test reviews and testimonials on sites to increase purchases.

To conduct A/B split tests, marketers must update site information and optimise the browsing experience. Rather than having auto-rotating sliders or carousels, A/B testing single, static “hero” images and messages is recommended to offer one value proposition and boost performance.

Further, A/B test unique and relevant value propositions on the homepage and landing pages to reinforce the brand’s value to consumers. Updating the website with relevant contact information and providing offers like free shipping can further help businesses boost conversions.

Building and testing sales campaigns, creating clear and compelling product descriptions and incorporating product videos can help brands attract prospects and drive sales. Build and test email popups, with elements like subject lines, design and more, while providing varied payment options to increase online purchase rates.

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