Use Facebook tools to lower ad fatigue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 31, 2021, 1:11 PM UTC

The View Chart Tools option in Facebook’s Ads Manager can provide detailed ad performance insights.

Ad fatigue occurs when audiences no longer respond to ads or when it doesn’t resonate with prospects. To prevent this, marketers can leverage the Facebook Inspect tool in Ads Manager to assess metrics like clicks, conversions, and more for active ads.

Further, businesses can use the Audience Saturation section in the Inspect tool to gather audience insights, measure reach and cost per result. Brands can use the audience expansion feature in the Inspect tool to boost ad reach, reduce audience overlap and ad fatigue.

Select Facebook’s Detailed Targeting Expansion to reach lookalike audiences and use Audience Overlap in Facebook Business Manager to target varied audiences. To ensure the ads stand out in the feed and reduce ad fatigue, leverage Facebook’s Dynamic Creative feature to upload multiple images and videos.

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