Use infographics to share brand messages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 02, 2021, 2:33 AM GMT+0

Infographics are visually appealing and make for easily shareable content format that conveys complicated messages with ease.

Infographics are versatile yet powerful tools that can be used to break down complicated data points into short, consumable bites. It can be used to repurpose old content, expand audience reach and communicate crucial information in a much shorter reading time than an article.

Generating new ideas and ensuring all design elements are engaging and reader-friendly are among the common challenges content creators face while creating infographics. There are various types of infographics from “Timelines” and “Visual Articles” to “Lists” and “Flow Charts”, and each serves a unique purpose.

Use Lists to share advice in a simple manner while Comparison infographics can be used to highlight contrasts between two or more things. Information sources being used must be duly cited. Be creative in storytelling to create effective infographics.

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