Use native advertising on TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 03, 2021, 2:17 PM GMT+0

With more than 100 million monthly active users in the United States, TikTok is one of the most widely used social platforms. 

Brands must note that an engaging and immersive content style is what makes TikTok so popular among social media users. Without a so-called homepage, TikTok lets users directly dive into the content and avoids content interruptions by offering continuous swiping feature.

Studies show that ad view rates, audience engagement and conversion rates are much higher in vertical ads than horizontal or other traditional ad formats. With a single full-screen video, users are fully engaged in TikTok’s in-feed video experience. Unlike other platforms, TikTok focuses on simplicity and minimising distractions.

To get audience’s undivided attention, companies must make use of the disruption-free environment and run native ads. Further, explore options like “Hashtag challenge” and organic user-generated content to ensure that their ads remain “#Trending”.

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