Digitisation can drive growth for SMBs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2021, 2:37 AM UTC

Create an operating model to scale a business up and down to be agile and innovate new marketing strategies.

Small and medium-sized businesses (SMBs) that adopted digitisation models fared well during COVID-19, as they shifted services and delivery online. Investing in digitisation and supporting it with people and processes can help SMBs enhance organisational capabilities and build financial resilience.

Restructure and identify areas where tech can positively impact the businesses to implement digitisation. To accommodate and manage remote employees, create tailored solutions with fewer corporate policies and layers between frontline workers and leadership.

Implement flexibility as a part of employee value proposition to attract talent, hire people outside of the organisation, and upskill staff to meet the demands of a shifting workplace. Collaborating with external companies, joining local business networks, and engaging with suppliers is recommended to draft new ideas and overcome pandemic challenges.

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