Deliver positive event experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2021, 5:40 AM UTC

Events attendees are a lot more conscious of the value an event can deliver now more than ever.

With events having gone virtual and hybrid due to the pandemic, companies have discovered new ways to engage audiences through these new event channels. Since the virtual or hybrid nature of events necessitates the use of technology, it has brought flexibility to these events.

Due to this flexibility, audiences can be engaged when it is most convenient to them. Unlike for in-person events, brands can now explore event content creation to cater to the more specific needs of the attendees, rather than serve them standard, impersonal content.  

Virtual and hybrid event attendees would expect an added layer of meaningful interactions. This opens up an opportunity for brands to provide them with the most value they can, and a positive experience.  

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