Recycle existing content for newsletters

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2021, 2:02 AM GMT+0

Marketing emails influence the purchase decisions of 59% of customers.

Email newsletters are a low-cost way to connect with consumers, distribute content, drive traffic to relevant websites and more. Practice brevity while crafting an email’s subject line and look for scope for personalisation. Go through a phase of trial and error to discover the best times in the day to send out the newsletters to your audiences.

While newsletter content could be fresh, it could also be a repurposed version of a company’s existing bank of content. Newsletters can be used to inform customers of sales and offers, share customer testimonials, answer consumer queries and more.

Ensure newsletter’s format is template and on-brand to differentiate it from the “noise.” Further, email newsletters must be optimised for mobile, and sent to segmented audiences. Email newsletters can help achieve content marketing, sales nurturing and conversion objectives.

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