A simple logo need not be minimalistic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2021, 3:14 AM UTC

A brand’s logo must be in line with the company’s image.

While having a simple logo may seem ideal, opting for a minimalistic logo may not be necessary for every brand. A logo redesign must focus on retaining factors like uniqueness and memorability, something that “excessive minimalism” can actually strip away from a logo.  

Logos are an important part of a brand’s identity and are capable of conveying brand messaging. A redesigned logo must still be able to convey a brand’s identity and its goals clearly.

Instead of chasing the latest design trends, the author suggests arriving at a logo that is clean, easily understood and one that doesn’t distract from the message. But if a minimalist logo seems unavoidable, companies must be cautious of it seeming “unfinished” instead.

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