A brand’s logo must be in line with the company’s image.
While having a simple logo may seem ideal, opting for a minimalistic logo may not be necessary for every brand. A logo redesign must focus on retaining factors like uniqueness and memorability, something that “excessive minimalism” can actually strip away from a logo.
Logos are an important part of a brand’s identity and are capable of conveying brand messaging. A redesigned logo must still be able to convey a brand’s identity and its goals clearly.
Instead of chasing the latest design trends, the author suggests arriving at a logo that is clean, easily understood and one that doesn’t distract from the message. But if a minimalist logo seems unavoidable, companies must be cautious of it seeming “unfinished” instead.
[3 minute read]