Newsletters drive blogpost traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 14, 2021, 3:10 AM UTC

Brands can collaborate with other relevant blogs in their niche and create resources like infographics to attract a target audience.

To promote blogs, increase traffic and drive conversions, publish relevant bonus articles for guest posts and craft content that is data-driven to stand out. Updating existing content with new and relevant facts and figures and posting those articles on LinkedIn can help brands drive blogpost traffic.

Send email newsletters to subscribers and new leads encouraging them to follow the brand across social media to extend reach for blogs. Incorporate compelling social media images from sites like Instagram into the blogs and convert the content into YouTube videos to increase conversions.

Reply to every comment on the blog and craft posts on fresh and relevant topics to enhance engagement and augment performance. Creating podcasts and participating in events can help brands increase blogpost traffic.

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