Ad-supported TV services will be important

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2021, 5:47 PM UTC

Non-advertising supported, premium-streaming platforms like Netflix should consider having an ad-supported TV service.

NBCUniversal’s CEO Jeff Shell argues that having an ad-supported platform for marketing other content will be the key in the future. Irrespective of where they run the content, ad-supported TV services will play a crucial role moving ahead, especially for big event promotion, movies or launch a high-profile TV series.

NBC’s Peacock, Walt Disney’s Disney+, Discovery’s discovery+ have already used their traditional, linear TV network’s ad time to promote their events. Additionally, people often underestimate linear TV for promoting streaming content.

Shell said, “If you just have linear, you have the ability to drive people to the time a show launches and create an event”. In contrast, it is challenging to create an event on streaming platforms, drive people to the show’s launch, and create noise.

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