Work with FTC compliant influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2021, 3:33 AM UTC

Collaborating with influencers with a demographically relevant audience and considerable engagement can help brands effectively extend reach.

Marketers may use influencer marketing to enhance their marketing campaigns, engage prospects, and expand awareness. It is imperative for marketers to obtain formal consent from influencers via direct messages or emails before repurposing their content on social media networks like Instagram.

Brands can also create multipage contract PDFs to legalise and standardise the influencer marketing relationships. Businesses must avoid collaborating with influencers who don’t want to follow the Federal Trade Commission’s (FTC) influencer marketing guidelines.

Hiring in-house influencer staff with an understanding of the market can help bands effectively communicate with influencers. Analysing a potential influencers’ audience is recommended to ensure their followers align with the brand’s target audience niche and the collaboration yields engagement.

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