Facebook to test in-headset Oculus ads

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June 17, 2021, 10:35 AM UTC

Oculus users will have some level of control over what ads they want to see, as well as hide specific ads or ads from certain advertisers.

Starting with 2020 indie shooter “Blaston”, Facebook will begin testing Oculus in-headset VR advertising. Ads will be added to more VR game titles and deployed across the Oculus Platform in the coming weeks.

While Facebook has been testing ads in the Oculus app since the last month, the in-headset advertising is entirely new. The social media platform assured that it won’t use information like movement data and microphone audio for in-headset targeting.

Users can also report ads and learn why Oculus is displaying them. Andrew Bosworth, head of Facebook Reality Labs, on Twitter said, the ads in VR will be different compared to other ads.

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