Use consumer data to personalise emails

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 17, 2021, 5:26 AM UTC

Recommending relevant products based on prospects’ preferences and interests can help brands boost email conversions.

Brands must leverage personalised email marketing campaigns to drive conversions, as emails are 40 times more effective than Facebook and Twitter at acquiring new customers. To boost email engagement and revenue, craft emails relevant to the target audience and use data to personalise them.

Analysing data shared by subscribers via survey emails can help marketers better understand their consumers' interests and tailor emails with appropriate product offers. Include CTAs that link to landing pages in emails to further drive click-through rates (CTRs) and sales.

Creating subject lines containing the recipient's name and delivering them based on the audience's activity and behaviour can help personalise email campaigns. Build a clear buyer’s persona and segment interests and preferences via feedback to craft personalised emails, build trust, loyalty, and augment conversions.

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