Hire experts to improve DEI efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2021, 3:51 AM UTC

Present the brand’s efforts towards diversity, equality, and inclusion (DEI) on a dedicated webpage to demonstrate accountability.

As the importance of DEI increases, business leaders, PR professionals and marketers must promote their brand’s or client’s DEI efforts. Brands can develop authentic marketing and DEI campaigns by being well-informed about social concerns like #PrideMonth.

Having real conversations about social causes can further help business leaders drive equitable internal change in their organisation. Promote the cause judiciously, rather than focusing on the company promotion, to build relationships with people who are at the forefront of the DEI movements.

Businesses new to DEI can begin with taking stock of their current diversity, employing DEI consultants, creating goals and future benchmarks for their DEI campaigns and more. Draft newsletters, blogposts, collaborate with partners to extend and communicate the internal DEI efforts to the outside.

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