Create in-depth content to boost SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2021, 4:23 PM UTC

Studies show that Google's preference has shifted to longer, more "meaty" content that thoroughly covers a topic.

Instead of writing short-form content below 400 words, marketers should consider creating extended and in-depth content to boost search rankings. Ideally, the length of these pieces should be between 1000 and 1900 words. Apart from creating content around the main topic, companies can create content around sub-topics that interest their target audiences.

With 91% of internet users now accessing the internet using their mobile devices, companies must make sure their websites are mobile-friendly. To further SEO, marketers should also optimise content for featured snippets.

By repeating the central question in the content, formatting the answer using lists or tables, and a clear, concise answer can help brands feature on snippets. Creating content specifically to establish expertise, authoritativeness, and trustworthiness can also help amplify search rankings.

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