Create ultimate guides for trending topics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2021, 4:19 PM UTC

A well-crafted guide can help brands showcase their thought leadership as well as portray expertise.

An ultimate guide is defined as the definitive source of information that provides extensive details on a particular topic. An ultimate guide can help brand drive website traffic, shares and earn backlinks. Brands should start-off by researching their audiences and competitors to choose an industry-leading topic.

While writing the guide, marketers should keep their paragraphs within two and three sentences each. Maintain a clean and easy-to-read format, and avoid moving away from the main topic. Create a table of content with links allowing readers to jump to their desired sections. Further, strategically use keywords in the guide to improve search rankings.

With about 65% of people being visual learners, marketers must add visual media like images, videos and screenshots to their ultimate guides. Ensure the content is evergreen and use statistics to boost the guide’s credibility.

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